GTM Intelligence
Intelligence-led
go-to-market.
Every conversation starts with one question: does this prospect have profiles they need to validate today? The framework is built around that answer.
Framework Overview
Intelligence-led go-to-market.
WackoWave's GTM framework is built around one principle — let the product prove itself. No cold outreach. No speculative demos. Every conversation starts with a question: does this prospect have profiles they need to validate today?
40–60%
Pilot to paid conversion
30s
Report generation time
93%
Platform confidence score
$200K
Max cost of one bad placement
Channel Strategy
How we reach the market.
Outbound Channels
01
LinkedIn — Founder-Led
Personal brand posts targeting TA leaders, staffing agency owners, and GSI procurement heads. Matching vs validation positioning drives organic reach.
02
Direct Outreach — Apollo.io
Targeted contact enrichment for VP/Head-level TA decision makers at mid-size staffing firms and GSIs. Warm-first — referrals and existing connections prioritised.
03
HubSpot Email Sequences
Segmented campaigns for demo intent, warm opens, and pilot drop-offs. Subject line: "Your ATS matched them. But are the skills real?"
Inbound Channels
01
YouTube Brand Video
60-second brand story. "Matching is not validation." Public, searchable, shareable. Primary trust asset before any enterprise conversation.
02
wackowave.com
Homepage hero video, free pilot CTA, pricing transparency. Built to convert TA leaders who arrive from LinkedIn or referral.
03
Free Pilot — 10 Profiles
Self-serve entry point. No credit card. Converts at 40–60% to paid. Every free pilot is a reference conversation in waiting.
Intelligence at the Edge of Every Decision.
The validation layer enterprise hiring never had.
Book a Demo
Revenue Engine →